File Format

File formats you should know about

Want to get a logo but have no clue what logo file format is right for you?

Don’t worry! Here is a list of all the relevant logo file formats you can choose from – along with a quick overview and a few advantages for each one


PNG - Portable Network Graphic

PNG is one of the most popular file formats on the Internet. This format was designed to replace the popular GIF format as it includes benefits from both GIF and JPEG such as lossless compression.

Advantages of PNG:

  • The image quality is not affected when file is compressed
  • PNG supports over 16 million colors for added color depth
  • Has a small file size
  • Supports complete transparency
  • Can be used to work with layers
  • Easy to read and access

JPEG – Joint Photographic Experts Group

JPEG is another popular and recognizable file format. This format supports high-quality images, while taking up less storage space.

Advantages of JPEG:

  • Easy to compress as the user can select the ratio quality/file size
  • Has a small file size
  • Can be displayed on any browser, operating system or digital device such as computers, mobile phones and tablets
  • Good color reproduction and contrast for more realistic images
  • Supports over 16 million colors for added color depth

PSD – Photoshop Design

PSD is the default format that Adobe Photoshop uses. It allows the user to access multiple layering options and convert the image into other file formats (JPEG, GIF and TIFF) even after the file has been saved.

Advantages of PSD:

  • Utilize all editing features such as retain adjustment layers, masks, shapes, clipping paths, layer styles, blending modes and smart objects
  • File can be directly imported into Adobe Illustrator, Adobe InDesign, etc.
  • Saved file can be opened with layers
  • Supports complete transparency

SVG – Scalable Vector Graphics

SVG can be used to represent the image and all of its elements like objects, figures or drawings in special text format (XML). SVG is ideal for creating icons for website.

Advantages of SVG:

  • Has a small file size
  • Allows for flexible graphic edits such as background color adjustment
  • Image can be scaled to different sizes without being blurred
  • Can be viewed in any browser

PDF – Portable Network Graphic

PDF is one of the most common file formats that can be viewed and accessed on any device. PDF is most commonly used for designing and printing flyers, brochures, catalogs.

Advantages of PDF:

  • Can be displayed and opened on any device and Operating System
  • Can be compressed into smaller file sizes
  • Supports vector graphics, 3d models, images, etc.
  • Easy to share
  • Supports complete transparency

EPS – Encapsulated PostScript

EPS is a useful standard graphics file format for logo designing as it can accurately reproduce digital images that are compatible with most output devices such as printers.

Advantages of EPS

  • Easy to import
  • Can be shared between any Operating System
  • Supports complete transparency
  • High quality print results

AI – Adobe Illustrator

AI is a Adobe Illustrator native, vector-based file which is also commonly known as ‘master file’ because of its ability to show high-quality details at any scale.

Advantages of AI:

  • Works well with all systems
  • Supports multiple page outputs
  • Supports high-resolution graphics
  • Integrates well with other Adobe products