Color Inspiration
Psychology of Color
Color is a major part of communicating your brand when you make a logo. Start from the beginning and learn the basics of logo colors and the psychology behind each one.

Choose a Color
Colors have psychological meanings and affect our brains in different ways.
Click the colors below to find out more.
Green
The color Green is generally associated with the following words or emotions:
- Nature
- Growth
- Harmony
- Freshness
- Fertility
- Safety
- Healing
- Money
Our favorite Green logo colors
Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.
Hex: #57fc55
Hex: #3cb03b
Hex: #246923
Hex: #4fb74e
Hex: #308c2f
Orange
The color Orange is generally associated with the following words or emotions:
- Joy
- Enthusiasm
- Fascination
- Determination
- Creativity
- Attraction
- Success
- Encouragement
Our favorite Orange logo colors
Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.
Hex: #f5b8a1
Hex: #f09573
Hex: #ee845c
Hex: #ec7345
Hex: #e9612e
Yellow
The color Yellow is generally associated with the following words or emotions:
- Joy
- Intellect
- Cheerfulness
- Energy
- Optimism
- Warmth
- Innovation
- Playfulness
Our favorite Yellow logo colors
Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.
Hex: #ffff99
Hex: #ffff66
Hex: #ffc901
Hex: #ffce1a
Hex: #ffd94d
Blue
The color Blue is generally associated with the following words or emotions:
- Depth
- Stability
- Trust
- Loyalty
- Wisdom
- Confidence
- Intelligence
- Tranquility
Our favorite Blue logo colors
Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.
Hex: #a1def5
Hex: #5cc6ee
Hex: #0000ff
Hex: #3232ff
Hex: #0000cc
Purple
The color purple is generally associated with the following words or emotions:
- Power
- Luxury
- Ambition
- Wealth
- Extravagance
- Wisdom
- Dignity
- Creativity
Our favorite Purple logo colors
Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.
Hex: #c901ff
Hex: #8d00b4
Hex: #650081
Hex: #a332c3
Hex: #700090
Pink
The color Pink is generally associated with the following words or emotions:
- Warmth
- Innocence
- Sensitivity
- Passion
- Playfulness
- Sensuality
- Love
- Femininity
Our favorite Pink logo colors
Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.
Hex: #ff34c5
Hex: #ff01b6
Hex: #cd0092
Hex: #ff4dcb
Hex: #ff99e1
Red
The color Red is generally associated with the following words or emotions:
- Power
- Energy
- Passion
- Desire
- Speed
- Strength
- Love
- Fire
Our favorite Red logo colors
Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.
Hex: #fc5557
Hex: #ed372d
Hex: #c40202
Hex: #e33636
Hex: #cd2323
Brown
The color Black is generally associated with the following words or emotions:
- Outdoors
- Organic
- Stable
- Reliable
- Earthy
Our favorite Brown logo colors
Colors have psychological meanings and affect our brains in different ways.
Click the color swatches to explore their meanings and associations.
Hex: #7b3f00
Hex: #d2691e
Hex: #954535
Hex: #f4a460
Hex: #d2b48c