Crowdsourced brand identities are the new ‘hot’ trend in the logo design industry, but should you use them for your business? Let’s find out.
Before we get to the answer, though, we need you to understand that crowdsourcing is probably one of the most controversial subjects in the world of logo design. There has been a multitude of debates full of fuel and fire, wherein both sides of the argument have tried proving whether using crowdsourcing to get a logo design is worthwhile or detrimental to a brand image. The ones in favor claim that crowd-sourced logo designs are an excellent choice for any business as they allow businesses to pick a distinctive brand identity after going through dozens (possibly even hundreds) of designs and that they are cost-effective as well.
We belong to the other side of thought. We personally believe that crowdsourced logo designs, although cheap, don’t make much sense and are extremely bad for your business. Here are our reasons why:
The quality of the design is abysmally poor
The first thing that we’d like to go into is, of course, the quality of the logo design. The quality of the logo has to do with the competence of its designers, which in this case are people who participate in logo design contests on various crowd-sourcing sites. By using crowd-sourcing instead of a professional logo design company, you may feel very satisfied to have saved yourself some money… but at what cost? A non-professionally designed logo is bound to look less impressive than its professionally designed cousin by being poorly thought out and executed.
What makes it even worse is the fact that you don’t even know who these self-professed designers are that are willing to spend their time and effort on your brand identity, even after knowing that only one of them is going to win the contest and the prize money that comes with it. Can you really trust someone you don’t know to design your brand logo? We don’t think so. Creating a logo design isn’t a small task. It’s about understanding the business and giving it a face that the market will like, admire and trust. So, it‘s crucial that you properly analyze a logo designer’s portfolio first and hire the one you think will be able to do the best work.
Art or clipart?
Okay, another major problem with crowdsourcing in our opinion is that there’s no way to know if you’ll get a unique and custom logo design or a clipart logo. After all, people who engage in crowdsourcing contests to win a small amount of money won’t push themselves too hard to create your brand identity, which is why a lot of them won’t even hesitate to use clipart! But not all of those designers will use a clipart image, right? Some will definitely put their own thoughts into designing your logo. Hmm… so, how will you judge whether your logo is unique or it’s clipart? Well, sadly, you can’t. But, later, when you find out, it might be too late for you to make any adjustments to the design.
This is the very reason why we say that you should only hire professional logo design services. It’s only when you hire a professional company can you be sure that you’ll receive a good-quality logo design for your business.
The last word
A logo has an awful lot of responsibility resting on its narrow shoulders. It’s the visual representation of a brand’s identity and must communicate the right message to customers. It should complement the company’s products and services, be highly memorable and completely different from any other logo in existence to really make its mark. Of course, expecting some strangers to invest their time and effort in designing an extraordinary logo for your business will only lead to disappointment. It’s not rocket science to conclude that hiring a professional logo design company is the only option if you’re serious about getting a great logo to help improve your brand awareness and sales.